GTM AUTHORITY - FROM FOUNDER TO GTM OPERATOR
Your Knowledge Is Your Biggest Asset — Until It's Trapped
Build the positioning and GTM system your first hire actually needs.
You’ve built something solid. You know what works. But all that knowledge lives in your head.When you hire your first rep or scale outreach, they don’t inherit clarity - they inherit chaos.In 6 weeks, we extract your expertise, document your positioning, build your sales system, establish your PR foundation, and create a playbook any hire can execute immediately.No more talented people failing in broken systems.
No more wasting £50K on each hire cycle.
No more doing sales all by yourself.Just clarity. Systems. Scale.
70% of Founders Hit a Wall in Years 2-5The ones who scale? They document their GTM first.
Why This Happens (And Why It's Getting Worse)
WITHOUT DOCUMENTATION:• First hire spends 20% of time asking for clarification
• Sales conversations are inconsistent (they pitch differently each time)
• Good people quit after 60 days (they're confused)
• You're back doing sales yourself
• £50K-80K wasted per hire cycleWITH A DOCUMENTED SYSTEM:• First hire executes your playbook on day 1
• Sales conversations are consistent (everyone tells the same story)
• Good people stay (they have clarity)
• You scale without being the bottleneck
• Each new hire is faster than the last
• Deals close predictably
The Difference?One founder documents their GTM.The other doesn't.One scales.The other plateaus.
Founder to GTM AuthorityA 6-Week Intensive
4 weeks. 1x 75-minute session per week. £500/weekWEEK 1: Extract your brand positioning
WEEKS 2: Build your sales system (informed by positioning)
WEEKS 3: Establish your PR foundation + align with sales
WEEK 4-5 Create your strategic brief
What you get:✓ Brand Positioning Statement (clear, defensible, shareable)
✓ Sales Playbook (your rep executes this day 1)
✓ PR Foundation (credibility proof points)
✓ Strategic Brief (playbook for any hire)3 spots available. November cohort. Starts early December.
Ready?You've built something worth scaling.Your first hire (and your entire company) deserves clarity about who you are and why you matter.Let's extract that and build the system to scale it.
Why I Built This Program
Early in my sales career, I was recognized not just for what I sold, but for how I thought - combining systems thinking with storytelling to build clear, actionable GTM playbooks.Around me, talented sales and marketing professionals left within 60 days - not because they lacked skill, but because they inherited no system, no documented brand story, no clear “who we are and why we matter.”I saw companies waste tens of thousands on repeated training cycles, losing valuable people into broken GTM processes.That’s when it hit me: we weren’t losing good people - we were setting them up to fail in chaotic, undocumented GTM systems.Now, I help founders and leaders across tech, healthcare, education, consumer brands and more, extract their unique value, document it, and build PR-led GTM systems their teams can execute confidently.Founders who embrace this create teams that close more deals, retain talent longer, and build scalable growth.Those who don’t?They keep repeating ineffective cycles.